The choice Zeiss made to go forward with the SF range and drop most of the HTs suggests that once a certain level of brightness (maybe 92-93%) is achieved, factors such as FOV become more important
Other than the impressive statistic about its light transmission (95% for a roof, even though AK, is truly impressive), no reviews I read seem to praise the HTs, for it being exceptional in any way. Clearly, the binocular is more than its brightness level alone. I believe despite having multiple high-fluoride glass elements, it still had noticeable CA, which is surprising, in addition to not truly challenging the EL from Swaro.
When it came to the SF range, I believe it was designed by some former Swarovski EL designers that Zeiss poached from Swarovski. No expense spared in creating a product that exceeded the performance of then top-dog, the EL, from Swaro. The subsequent NL seems to have taken back the top-dog status, even though many people still prefer the overall handling of the SF, over the NL.