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A couple of people have asked me how I feel about those who, after reading my treatise on cleaning optics, continue with this and that solution, ad nauseum.
First, that’s just human nature and in 16 years of visiting these forums, I’ve experienced no other way. My best explanation comes from my long-deceased dad.
He was in a department store to buy some new work shoes in the late 1940s, when a couple of fellows on a trek from Detroit to Atlanta came in to buy one of them a new shirt. His fountain pen had leaked, and he had to have a new shirt before going to a job interview.
The fellow decided on a silk shirt that he really liked, but there was a problem; this shirt cost about $1.25 and he had to have something better. Asking the salesman if he had anything else that was similar but better. The clerk replied he felt he might have a couple in the back that would do the trick. So, he took the shirt, for comparison, and headed to the storeroom. After an inordinate amount of time, he returned with a new shirt in a box. This shirt would fill the bill, perfectly. Not only that, the package was plainly labeled $4.00 which, of course, was what the customer really wanted.
With the two smiling and happily out the door, the clerk, who had long known my dad, told him the “rest of the story.” He had taken the $1.25 shirt to the storeroom, put it in a different box, and stuck a new label on it. When my dad queried him further, he said, “The man liked the shirt; he just didn’t like the price. So, I gave it to him at a price he WOULD like. That’s just good customer service.”
To understand more, I offer the following:
I had just started ATM Journal when I asked editor Harrie Rutten (Telescope Optics Evaluation & Design) if he would pass out some copies in the astronomy groups he frequented in the Netherlands. He said that would be counterproductive because if he passed them out FREE, Netherlanders wouldn’t consider the act promotional but, since given away, would consider them of no value!
Unlike today’s news media, I’m just reporting and not passing judgment.
Bill