It automates the checking of card validity. I have never had anyone look at my card to check it has my name on it, let alone check the expiry date. I doubt there is going to be any real-time checking of "this member is already in the reserve".
It does allow for analysis of travel distances to reserves and suchlike but it will only apply to the flagship reserves that actually charge for non-member entry and many of those have public footpaths that run through.
In day to day running of the honeypot reserves it will take some load off the Welcome staff, allowing them to sell more membership renewals. It will provide a heap of data that might give some insights.
It does allow for analysis of travel distances to reserves and suchlike but it will only apply to the flagship reserves that actually charge for non-member entry and many of those have public footpaths that run through.
In day to day running of the honeypot reserves it will take some load off the Welcome staff, allowing them to sell more membership renewals. It will provide a heap of data that might give some insights.