While I agree with the general characterization, it's not true that the Maven are thicker amored or heavier than alpha models (in fact it's the opposite), nor are they slower focussing. The key difference between the Maven B6 and my SF / NL Pure is that the Maven has better low light performance (maybe marginally brighter in full light as well), but the field of view is narrower (still good, but not up with the best these days) and there is a hint of CA on challenging targets (which would not be at all detectable in typical hunting use, or in low-light).
Seems to me that with the B6, Maven were trying to get really bright and sharp optics with the added low-light benefits of 50mm objs into a compact and light enough package to serve for general and extended field use. That should certainly be attractive for hunters, but for others as well. Whether the slight compromises on FOV and CA control are primarily due to the constraints of cost or the compact form, I don't know, but those tend to be the qualities where the differences between alphas and near-alphas are most evident across a number of brands.
Personally, I want optics to cover pretty much everything. I'm not a hunter or a hardcore birder, but love nature-viewing, and also like to look up at the night sky from time to time. I used to be a field biologist focussing on large mammals, but am now mostly a desk jockey. That transition means I've gone from a heavy user of decent but affordable optics to someone who can indulge a fetish for fine optical instruments but has limited time to really get the most out of them. My general preference used to be for a 10x42 binocular, but now being able to get my sticky mitts on really good 10x32, 12x42 and 10x50 models, I could be very happy with any of them if I could only have one pair.