Their reputation is fine, only not by some on this forum. But I guess that's a very small number of customers....
They won't sell an bino less.
That's blatantly not true. On just this little thread, several posters have eluded to not buying Swarovski under current circumstances. Sure, Birdforum probably accounts for a small proportion of total customers, but the birding world is a fairly tight circle - damage to reputation travels. They will sell less, perhaps not enough at present to make then care unduly, but if they don't fix the issue, it will catch up with them.
When little separates the top three optics, I would imagine increasing numbers will take the view that it is not worth spending thousands of euros/dollars, etc, on a product that can't hack a couple of years of normal field use.