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Nikon 7 / 8 x 42 EDG experiences sought
One does get the impression sport optics are not where Nikon's heart is from such experiences. Iirc, there was a post of BF some years back from a birder who visited the sport optics office in Japan and was struck by the modest scale and appearance of the place. So perhaps not high in the... -
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Nikon 7 / 8 x 42 EDG experiences sought
Zeiss binocular production is leaving Wetzlar, with largely only marketing and engineering being retained, while Nikon EDG scopes are getting peddled as new old stock on Ebay, with no successor in sight. Imho those are much more informative developments than any press release. It is because... -
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Nikon 7 / 8 x 42 EDG experiences sought
There should be a business school case study on this. Weak marketing and skimpy customer support are brand killers. Nikon builds superb optics but because of these deficiencies has been unable to even maintain market parity in sport optics with Leica, a much smaller and less financially robust...